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iPad Takes Center Stage at MacWorld 2011
Media Tablets Poised to Remake the Computing and Media Landscapes The absence of Apple at the Macworld Expo 2011 in San Francisco was hardly noticed. A testament as to just how far the Apple ecosystem...
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Qualcomm VP Isaac Babbs talks about CAA partnership
Creative Artists Agency in Los Angeles just announced the opening of its Creative Mobile Labs, to develop concepts with talent for the mobile platform. CAA has partnered with Qualcomm to supply the...
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Yap TV: an ecosystem for social networking, mobile and traditional TV
The New York Times recently wrote about the increasing importance of social networking for TV programmers, the gist being that TV show runners are thinking about social media integration from the...
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Hollywood writers, producers consider new media content creation
The Caucus for Producers, Writers & Directors, an alliance of television and new media content creators, held a fascinating panel on Wednesday, February 23, that focused on creating new media...
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Ogilvy Paris’ iAd campaign with Perrier, Dita von Teese
MobilizedTV sat down with Frederic Levron, head of digital & branded content at Ogilvy Paris, about his experiences with launching the first iAd campaigns in Europe, Perrier with burlesque icon...
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Talking about Transmedia with Jeff Gomez
One year ago, the Producers Guild of America officially created “transmedia producer” as one of its categories for membership. At the time, transmedia producer Jeff Gomez, CEO of Starlight Runner...
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Mobile Screenfest International 2011 open for submissions
After a successful 2010, Mobile Screenfest International 2011 just launched again in Australia. This year, the festival is debuting a Best International Film Award which is open to any mobile filmmaker...
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Robert Pratten on Transmedia Storytelling
To fully realize the revenues of mobilized TV we need to create unique “story-experiences” that leverage the reach of TV and the personalization & interactivity of mobile. Rather than fight or deny...
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DDD announces 2D-to-3D capabilities for mobile phones
You’ve seen the commercial from Sprint showing off the new HTC EVO 3D phone capturing a family ping pong game. AT&T has the LG 3D Thrill debuting soon. Autostereoscopic 3D for the small form factor...
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Curt Doty on the connected consumer
Curt Doty just joined Bemis Balkind, a pioneering entertainment marketing/branding boutique, after launching the Advanced Content Group for entertainment marketing agency Trailer Park. There, as...
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